The Blog: SHOP TALKS

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Okay, Military Spouse businesses… Let’s talk logos.

February 28, 2018

So I’m gonna’ go ahead and put this on the table. I don’t like you. I accept the ‘she’ for the utter awesomeness of this… Read more

Brand Spotlight: Why I need to fight Megan Hall

January 22, 2018

Okay, enough Megan Hall. We fightin’. After school. Monkey bars. Monkey Bar Chicken. Still the realest battleground ever… Listen, before ya’ll come at me understand… Read more

Brand Spotlight: What I learned about branding from Lakesha Cole’s hair.

January 18, 2018

Lakesha Cole. We’re gonna’ talk about her. Ha. Well if you have anything to do with the Military Spouse Entrepreneur community, then I’m sure you… Read more

What Crushes, Kung Fu & Roaches Taught Me About Brand Positioning for Military Spouses

July 20, 2017

I remember sweating. Maybe 20ft away, standing in a rough circle, was ‘The Pack’. They were laughing. To my 12 year old brain they sounded… Read more

Milspouse Agent of Change: Career Lessons From Britni Miltner

July 12, 2017

If Britni Miltner were a superhero, she’d be Spiderman. My tights? Got em’ from Lularoe. See, there’re people in this world who have the strange… Read more

Why Expanding Your Network Is The Key To A PCS Proof Military Spouse Brand

July 3, 2017

I’m allergic to saying I need help. Seriously, it’s my dumbest weakness. It’s like writing a hit song about The Rock’s momma and her stank… Read more

Stars & Stripes Doulas are Changing the Game for Military Spouse Branding

June 24, 2017

So yeah, I need to talk about Stars and Stripes Doulas.   I first came across this amazing company networking in my favorite Facebook group.… Read more

Milspouse Agent of Change: Career Lessons From Jenny Hale

June 22, 2017

Guys, this is Jenny Hale. Sometimes, I don’t like this woman. “Aww…found another sale on Hater-ade, Reg?” See, what I like is relaxation and sleep.… Read more

Why Military Spouse Entrepreneurs Need to Hack the Culture Code

June 19, 2017

Reading my soap bottle makes me want to fight crime. If you see me dressed like this…call my momma! No really. I was in the… Read more

Why PCS Packouts Are An Amazing Way To Build Your Total Branding System

May 9, 2017

READ PART 1: WHY PCS PACKOUTS ARE A GREAT STRATEGY TO DISCOVER YOUR TRUE TARGET AUDIENCE Okay so you’ve done the hard part and packed out… Read more

Why PCS Packouts Are A Great Strategy To Discover Your True Target Audience

May 3, 2017

READ PART 2: WHY PCS PACKOUTS ARE AN AMAZING WAY TO BUILD YOUR TOTAL BRANDING SYSTEM So you decided to start a business. How we look… Read more

Agent of Change: Career Lessons From Milspouse Michelle Jones

April 24, 2017

This story begins with a dog. The best stories always do. So, there I was browsing Facebook when my pup, Jahkobi, decided he’d had enough… Read more